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Top 6: November 2nd 2016

Super Nature: Made of Incredible Stuff

Top 6: November 2nd 2016
made of incredible stuff is the new positioning for Super Nature super food meals. To launch the campaign SHEDcsc, Western Australia, used Turia Pitt an incredible Australian athlete who 5 years ago was caught in a bushfire while running an ultramarathon in Western Australia's Kimberly region. Told she would never run again, Turia has endured hundreds of operations and fought back to run in the recent world iron man championships in Kona Hawaii. For this event super nature were her major sponsor attracting massive editorial and social media coverage for the brand.
Credits Other credits

Client: Diana Stalteri group marketing and PR manager Vesco Foods / Super Nature. Stephanie Yip: Senior Brand Manager Vesco Foods/Super Turia management & social media: Amanda Whitty, Kristen Tonkin Ripple Village. Helen Hammond Media. Samantha Marx Social media (ex sponsorship).

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