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Super Nature: Made Of Incredible Stuff

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made of incredible stuff is the new positioning for Super Nature super food meals. To launch the campaign we used Turia Pitt an incredible Australian athlete who 5 years ago was caught in a bushfire while running an ultramarathon in Western Australia's Kimberly region. Told she would never run again, Turia has endured hundreds of operations and fought back to run in the recent world iron man championships in Kona Hawaii. For this event super nature were her major sponsor attracting massive editorial and social media coverage for the brand. At the same time a national outdoor and magazine campaign launched featuring a simple , powerful image of Turia with the product. Facebook and Instagram were used as the channel for product specific ads along with brand posts featuring inspirational quotes from Turia.
Credits Other credits

Client: Diana Stalteri group marketing and PR manager Vesco Foods / Super Nature. Stephanie Yip: Senior Brand Manager Vesco Foods/Super Turia management & social media: Amanda Whitty, Kristen Tonkin Ripple Village. Helen Hammond Media. Samantha Marx Social media (ex sponsorship).

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