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Bisto: Open Door Sunday


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Bisto and McCann London have launched "Open Door Sunday", a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The aim of the "Open Door Sunday" campaign is to bring neighbours together in a society that has an increasingly low community spirit. The initiative is part of Bisto's Together Project to bring people together, and follows Bisto's "Spare Chair Sunday" campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign will be supported by PR and a radio partnership with Magic FM’s Sunday request show, hosted by Kim Wilde, and Bauer Network's Sunday Dinner Show with Paddy McGuinness.
Credits Other credits

Creative Leads: Olly Watts & Matt Searle

Business Director: Georgie Rechner

Account Manager: Christos Cardovillis

Planner: Nick O’Quinn

Head of Integrated Production: Sergio Lopez

Post Production: Craft

PR agency: Weber Shandwick

Media buying: Carat

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