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Top 6: December 7th 2016
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Agence de la biomédecine: Déjà vu 2

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Top 6: December 7th 2016
In the context of the evolution of regulations for organ and tissue donation, the French Agence de la biomedecine is renewing its discourse for young people. The aim is to continue raising awareness on the subject of organ and tissue donation, as well as to inform them about the law in force, in particular concerning the unrecognized principle of presumed consent and the methods of expressing refusal. In 2015, Agence de la biomedecine had already commissioned the famous director Steve Rogers to make the film "The Man Who Died The Most In Movies". This film will make it possible to continue to sensitize the 15-25 year-olds on a serious subject that doesn’t interest them much, and which will be diffused online and in cinema. Agency: DDB Paris
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Production: La Pac

Advertiser leads: Isabelle Tréma, Fabienne Tong, Rachel Baloste, Bénédicte Vincent, Madeleine Claeys

Agency leads: Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut

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