CANAL: The Kitchen

To launch the revamped network, CANAL and its ad agency BETC Paris came up with a spectacular TV spot, called 'The Kitchen.' The sixty-second advertising highlights the fact that as with great cooking, great television requires the best ingredients. To play on the culinary metaphor, the film brings together a wide cast of characters in a spectacular production full of stunning visual effects to prepare the perfect meal. This cinematic spot was directed by acclaimed French filmmaker, Antoine Bardou- Jacquet (Partizan).