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Pro Bono: Put Your Stuff to WorkThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
DESCRIPTION:
Goodwill and the Ad Council have launched new public service advertisements (PSAs) that encourage donations to Goodwill by showing the direct link between the donation of used clothing and household items to job creation in local communities. Created pro bono by leading ad agency VML, the new English- and Spanish-language digital-focused PSA campaign metaphorically depicts the many jobs that can be found in donated objects. The imagery shows miniature figurines in action, performing a variety of skilled jobs, alongside life-size donated objects that can lead to job training and placement opportunities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their nearest Goodwill donation center. CREDITS: VML Global Chief Marketing Officer: Beth Wade Global Chief Creative Officer: Debbi Vandeven Executive Creative Director: John Godsey Creative Directors: Daniel Lobaton, Jordan Gray Senior Copywriter: Alf Zapata Senior Art Directors: Conor Clarke, Monika Hoang Managing Director, Planning, Ian Davidson Group Planning Director, Emily Dore Senior Producer, Shaun Campbell Senior Account Manager, Kaylee Douglas Supervisor, Social Strategy, Laura Brand Senior Channel Manager, Kelly Fischer Campaign Program Manager, Alejandra Prusaitis Production Production Company: Landia Director: CINCO Executive Producer: Juan Taylor DP: Tobia Sempi Prod Designer: Rodrigo Fernandez Siffredi Producer: Gustavo Léon Post House: RW2 Executive Producer: Maggie Wasserman Editor: Jon Bazzata CG/Motion Graphics: Eric Bacus Music Composer: Patrick Meagher
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