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Wendy's: Sriracha Sriracha Sriracha


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Just say the word Sriracha and a true fan is hooked. This idea helped Wendy's go all-in on its new Spicy Sriracha Chicken Sandwich, which includes Sriracha IN nearly every ingredient, to put Sriracha IN the brand's advertising. Using the only word that matters to a true Sriracha lover, Wendy's aired this Sriracha-fied spot on its digital channels. To further promote the Spicy Sriracha Chicken Sandwich, Wendy’s set out to see in what else Sriracha could be assimilated. In a series of science project spoofs, Agency: VML
Other credits

Debbi Vandeven, Global Chief Creative Officer

Chris Corley, Executive Creative Director

Pat Piper, Group Creative Director

Jordan Gray, Creative Director

Jennifer McDonald, Executive Director – Client Engagement

Jason Bass, Group Director - Client Engagement

Zach Mendenhall, Director – Client Engagement

Matt Smith, Supervisor – Client Engagement

Colin Belmont, Account Manager

Bret Smith, Group Planning Director

Gary Granger, Senior Producer

World Famous, Production Company

Dan Brown, Director

Alan Nay, Executive Producer

Michael Angelos, Producer

RW2, Editorial

Jon Bazata, Editor

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