TE Connectivity: TE CES - The Innovation Behind Innovation

As the world leader in connectivity and sensor technology, TE needed to increase visibility amongst target audience (engineers) and consumers in China.
We took TE to the loudest, most raucous, innovation carnival in the world's fastest growing market CES Asia-Shanghai. TE's products are integral in developing other brand's leading-edge products. We leveraged this truth to create "The Innovation behind Innovation". Leveraging TE’'s sponsorship Formula-E racing the next generation of autosports. With sound design and 3D projection mapping of a Formula-E car to simulate the experience of the real race to draw in visitors. Polarized screens then revealed the true innovation story unseen with the naked eye and selected a booth next to the worlds most iconic brands - BMW, Mercedez-Benz and Pioneer. Agency: KBS