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Top 6: March 15th 2017
TV

Bundaberg Rum: Unmistakably Ours

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Top 6: March 15th 2017
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.
Credits Other credits

Jason Young, senior designer

Ross Cameron & Graham Alvarez, planning director

James Walker-Smith, group business director

Neil Duncan, business director

Rachel Devine, senior broadcast producer

Adrian Jung, head of print

Linda Tran, communications strategist

Stuart Capel, media director

Courtney Rule, pr strategist

Liz Hunt, publicity director

Gideon Hornung, experience director

Alexandra Roubine, social media strategist

Prudence McKendry, content producer

Kit Baker, content creator

Gotham Pillai, content writer

ARC EDIT, offline

Blackbird VFX, online

Song Zu, music & audio

Toni Higginbotham, casting

Prodigious Brand Logistics, social content

Stills Production

Jamie Macfayden, photographer / Louis & Co

Will Palmer-Reeves, producer / Louis & Co

Prodigious Brand Logistics, retouching

MediaVest

Lauren Small, client services director

Craig Cooper, investment & partnership director * Alicia Phillip, digital director

Fiona Hedge, planner/buyer

Kate Holland, account executive

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