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Top 6: April 12th 2017
Interactive

Amnesty International Belgique francophone: The Death Penalty Test

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Top 6: April 12th 2017
In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn't let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights.
That's why on the world day against the death penalty Amnesty launched the 'Death penalty test'. A website where people can condemn different characters to death by just clicking 'yes' or 'no' The campaign started a heated debate on social media. In the end everyone realised that reinstalling the death penalty is not as evident as they thought it was.
Credits Other credits

Client: Amnesty International Belgique francophone

Communication Managers: Philippe Hensmans, Valérie Michaux, Zoé Spriet

Strategy: Joris Joosten

Head of Digital: Yann Balbaert

Digital Project Manager: Maxime Van Santen

Junior Data Analyst: Jean Lissac

Digital & Graphic designer: Maxime Douillet

Web developper: Géspot

Account team: Louis Gheysens, Georgia Vandenberghen, Pauline Héraly

Agency Producer: Bérengère Lurquin, Tuyen Pham

Director: Jef Boes

Photography: Jef Boes

Production: Initials LA

Assistent: Jan Opdekamp - Lisa Goethals

Grading: Visual Creations - Maarten Van Vooren

Sound: KLANKWERK – Thomas Houthave

Casting: The Profiles

Case Movie Director: Jeroen Willekens

Case Movie Production: Geronimo

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