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Top 6: April 12th 2017
Web Film
Airbnb: The Acceptance RingTop 6: April 12th 2017
As part of its mission is to create a world where anyone can belong, Airbnb is today asking Australians to make their support of marriage equality known by wearing the symbol of marriage itself a ring. The campaign was developed by Clemenger BBDO, Melbourne. Launched with support from some of Australia's biggest brands including Qantas, Google, ANZ and eBay, and in collaboration with The Equality Campaign, Until We All Belong marks the most public corporate declaration for marriage equality in Australia to date. The initiative calls on the people of Australia to show their acceptance of marriage equality and commit to wearing a bespoke ring until same-sex marriage is recognised in Australia. Designed in support from world-renowned designer Marc Newson, this unique, matte black metal ring is a visual representation of the gap in marriage equality and is intricately engraved with the words 'Until We All Belong' on the interior. Airbnb is also making it easier for Australians - no matter where they call home to get involved by making the rings free of charge and standardising postage costs across the country. To make your acceptance of marriage equality known and receive an Acceptance Ring, visit www.untilweallbelong.com.
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