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Top 6: May 10th 2017
Web Film/Experiential
IBM: E.A.T.S.Top 6: May 10th 2017
IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.
Emmanuel Ferry, Managing Director Also best this week |
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