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Top 6: May 10th 2017
Interactive

Estado de São Paulo: Invisible Sexism

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Top 6: May 10th 2017
FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras.
Other credits

Chief Creative Officer: Joanna Monteiro

Executive Creative Director: Fábio Simões "Simon"

Creative Director: Romero Cavalcanti

Art Director: Henrique Ferreira, Victor Yves

Copywriter: Mario Morais 

Projects: Marcio Bueno, Suelen Mariano

Account: Cris Pereira Heal, Anna Sant’Anna, Henrique Silva

Planner: Marcia Neri, Bianca Reame, Rafael Gonçales, Marcio Rodrigues, Carolina Valentim

Media: Fabio Freitas, Cristina Omura, Augusto Gasperotto

Graphics Production: João Albertini, Daniele Fonseca, Camila Galdêncio

Artbuyer: Tina Castro, Daniel Gonçalves

RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro, Natasha Zaminiani

Model: Ana Ferreira

Photography: Mauricio Nahas, JF Diorio/Estadão

Client Approval: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre

Support: Estudio Mario Daloia 

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