Philco Appliances: Euthanasia

Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to create its first campaign to Philco home appliance brand. The TV commercial shows how people can become emotionally attached to their everyday home appliances and fail to acknowledge when the time has come to dispose of their old friends. The ads subtly highlight the advantages of a shiny, brand-new Philco appliance.