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ALDI: Ice


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The most competitive brothers in the world have joined forces with the most competitive supermarket in the world Aldi, to launch its new fully integrated summer marketing campaign. Designed to show customers how they can win big this summer, the campaign, which launches on Sunday 11th June, features Alistair and Jonny Brownlee and plays on the competitiveness between the brothers as they try and get one up on each other. There are three executions and in each, we see Alistair or Jonny having failed to beat the other on price by shopping for brands at one of the big four supermarkets. The winning brother can be seen cooking a sumptuous Aldi BBQ or preparing a mouth-watering picnic spread, whilst the losing brother has to undergo a forfeit or gets his revenge over the winning brother.
Credits Other credits

Managing Director: Simon Buchanan

Head of Strategy: Theo Izzard-Brown

Business Director: Jason McNamee

Senior Account Director: Laura McKinlay

Account Director: Shaun Geary

Account Manager: Jane Colbeck, Rohin Lalli

Production Manager: Amy Mayers

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