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FX Networks: The Strain

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Dutch creative studio Onesize creates visual identity for final season of hit FX series The Strain. Where digital craft meets handcraft, the film components are a prefect blend of analogue and digital, mixing live action footage with 3D magic.Inspired by the series’ storyline in which a vampire virus infects the human race the creative at Onesize chose the theme of blood to visually recreate the nightmarish world of The Strain. Two colours formed the basis of the visual identity, with white representing the vampire blood and red for humans

Inspiration was found in surreal paintings and graphic novel-style artwork, combining objects and liquids. The team chose to focus on digital paint-mapping effects. Their search for the perfect footage of moving fluids brought them to Berlin-based artist Susi Sie whom they approached to collaborate on live action footage of fluids. The footage was crafted and then turned into an episodic package, which includes promos, teasers, count downs, in the show itself in between breaks, both online and for TV.
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Artist: Susi Sie

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