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Top 6: August 23rd 2017
Interactive
Durex Play: Durex VibrateTop 6: August 23rd 2017
A few days ago, it was Tu Be'Av, the Jewish Valentine's day, and we wanted to help couples make it a special one by using Durex's vibrating ring.
In order to draw their attention, Mccann, Tel-Aviv, developed a first of its kind interstitial ad that made phones vibrate. The ad appeared on popular Israeli websites and gave viewers a surprising demonstration of the product.
CEO McCann Digital: Maor Chen |
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