bwin: The Race

Introducing BBH Sport's new ad for the betting giants bwin. 'The Race' is a world first. A betting ad you can actually bet on. Simply watch the film, then head to bwin.com to pick which car you think will win - Black or Yellow. This integrated campaign launched this weekend across Europe. The winner of the The Race will be announced during The Champions League in three weeks time, via another big blockbuster film.