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Top 6: September 6th 2017

Skoda: Jump Assist

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Top 6: September 6th 2017
Front assist is a clever safety feature in SKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. Agency: Cafe Communications, Budapest.
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Illustrator: Gábor Oláh

Account Manager: Edina Egyházy

Client Account Director: Renáta Balogh

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