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bwin: The Race - Reveal Film


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Five weeks ago, BBH Sport launched their first commercial for bwin. The ad was a world first. A betting ad you can actually bet on! 'The Race' showed two cars racing through the streets of Bangkok. As the cars accelerated towards a railway line, the viewer was asked to bet on which car they thought would win -
black or yellow. Today, the winner is revealed, via an epic two minute film which will air across Europe and online.
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