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Top 6: October 11th 2017

Audi Sweden: Audi Logo Switch

Audi Logo Switch
Top 6: October 11th 2017
Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, they were not the only brand fighting for attention. In order to stand out, Akestam Holst, came up with a simple idea. They simply switched the Audi-logo on one skier's arm to a secret licence plate number. All viewers were then invited to take part in a competition. The first one to spot the number on live TV and share it on social media would win the skiers new Audi. An event that made Audi the only alpine sponsor that day.
Credits Other credits

Alex Picha, Digital producer

Eric Karlsson, B Photo

Client team:

Tom Hedström, Marketing director Audi

Carola Klingvall, Brand manager Audi

Niklas Henning, Event manager Audi

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