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Top 6: October 18th 2017

Be Gentle: Stop The Horror

Top 6: October 18th 2017
To urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament this year, Cummins&Partners, working with Revolver/Will O'Rourke's acclaimed director Justin Kurzel (Snowtown, Assassin's Creed), have developed a project called 'Stop The Horror'. Promoted initially in PR and social media as the release of a new horror film by Kurzel, the project, in reality, allows people to witness the true story of the grim last days of terminally ill patient, Greg Sims. His story is told with brutal, gut-wrenching honesty; the intense moments of pain, emotional turmoil, despair and, at times, endless waiting, are all laid bare. As viewers watch these terrible events unfold, they are offered the opportunity to opt out at anytime, thanks to a bespoke digital player that allows you to press a button and immediately "Stop The Horror". When you press the button, you leave the film and are instantly taken to a webpage that asks you to really stop the horror by supporting the law.
Credits Other credits

Executive Digital Producer - Celia Karl

Digital Producer - James Tammesild

Digital Media Manager - Georgia Pedersen

Revolver/ Will O' Rourke:

MD / Executive Producer - Michael Ritchie

Executive Producer - Pip Smart

Producer - Serena Paull

Producer - Alex Kember

Edit House - Arc Edit

Editor - Peter Sciberras

Colour Grade - Be Colour

Colourist - Ben Eagleton

Sound Design & Mix - Sam Petty

PR - History Will Be Kind

Senior Account Director - Edwina Brook

Senior Account Manager - Niall Hughes

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