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Web Film
ŠKODA: The Desert Cowboys
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With the aim of revitalizing the Tabernas Desert (Almeria), the automotive brand SKODA created the campaign "The Desert Cowboys". A project that pays tribute to the people who still live in the desert, in which the citizens were asked to collaborate, in order to set up a transport service that will connect the villages of the region. The launch of the service, on 20 September, was reported at the presentation of the 7th edition of the Almeria Western Film Festival. A film festival created to promote the Western genre and stimulate the film industry in the region, of which SKODA is one of the main sponsors. Agency: Proximity, Barcelona
Creative supervisor: Anna Soler Related
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