Interactive ad: IKEA: THESE IKEA TRUEVIEW ADS ARE SO PRIVATE, BORING AND EVERYDAY-LIKE THAT THEY ACTUALLY ARE QUITE IRRESISTABLE.

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Top 6: November 15th 2017

With the concept Where Life Happens Ikea show that they understand and gets inpired by peoples everyday life. In real life as well as in the digital world. In the Perceptive banner ad campaign they acknowledged that you most of the time click on banners by mistake. Truview ads are for the same reason annoying. People are seldom on youtube to watch them. They run for a minimum of 5 seconds before you can skip them. When most brands put their regular TV ads on youtube and pray for people to stay IKEA turns it the other way around. The actors in these customized ads are so aware that the content is boring and private that they beg you to skip them. Agency: Akestam Holst