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Top 6: November 15th 2017

Opel: Pay With Views

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Top 6: November 15th 2017
Everybody knows that when it comes to the web, it's all about views. Views are quite literally worth money. So, Opel and advertising agency J. Walter Thompson Amsterdam went one step further by turning views into a viable currency - by asking normal people in the Netherlands to film their Opel test drive, upload it onto YouTube, promote their video heavily - and then use those views to buy a brand new Opel Online Edition model.

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