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Top 6: February 28th 2018
Experiential

Westpac: Rescue Rashie

Rescue Rashie
Top 6: February 28th 2018
In Australia, drowning is the leading cause of accidental death for children. CPR can save a child's life but CPR instructions are often out of sight, out of date and out of reach.

Rescue Rashie turns children's rash vests into CPR signs. To ensure it's fashionable and wearable for kids, a one-of-a kind-design conceals the instructions, then reveals them in an emergency via a quick-release zip.

Rash vests are essential in Australia. Parents put their kids in them to protect them from the sun. Now Rescue Rashie can help protect them from drowning too. Agency: Saatchi & Saatchi, Sydney.
Credits Other credits

Pat Cunningham, Head of Sponsorship & Events, Westpac

Michael Healy, Head of Group Media, Sponsorship Events, Agencies, Digital & Social

Martin Jager, Chief Marketing Officer & CEO RAMS Financial Group

Sarah Hunstead, Founding Partner, CPR Kids

Tania Arlington, Business Development Manager, CPR Kids

Prof Paul Middleton, Chair, Take Heart Australia

Brenda Hayward, Wardrobe, Scoundrel

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