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Top 6: March 7th 2018

Barnardo's: LOST

Top 6: March 7th 2018
The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at" The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them.
Credits Other credits

Business Director – Chris Upton

Account Director – Ottilie Culloty

Senior Account Manager – Sorcha Brady

Account Executive – Chloe Bolton

Head of Strategy – Margaret Gilsenan

Senior Planner – Chloe Hanratty

Digital Strategist – Aoife Murphy

Head of Production – Derek Doyle

Designers: Cian O Connell, Maxi Mc Donnell, Barry Smith, Trevor Nolan

Head of Digital – Shane Casey

Production Manager – Rachael Donson

Post-Production – Glassworks

Composer – Echolab

Senior Digital Account Manager - Diane Murphy

Senior Digital Account Manager (Strategy) - Gavin McKechnie

Media Agency - Mindshare

Chief Operating Officer - Ken Nolan

Account Director - Peter Flanagan

Account Manager - Oisin Fahy

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