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Top 6: March 7th 2018
Interactive

Barnardo's: LOST

LOST
Top 6: March 7th 2018
The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at Barnardos.ie/Lost." The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them.
Credits Other credits

Business Director – Chris Upton

Account Director – Ottilie Culloty

Senior Account Manager – Sorcha Brady

Account Executive – Chloe Bolton

Head of Strategy – Margaret Gilsenan

Senior Planner – Chloe Hanratty

Digital Strategist – Aoife Murphy

Head of Production – Derek Doyle

Designers: Cian O Connell, Maxi Mc Donnell, Barry Smith, Trevor Nolan

Head of Digital – Shane Casey

Production Manager – Rachael Donson

Post-Production – Glassworks

Composer – Echolab

Senior Digital Account Manager - Diane Murphy

Senior Digital Account Manager (Strategy) - Gavin McKechnie

Media Agency - Mindshare

Chief Operating Officer - Ken Nolan

Account Director - Peter Flanagan

Account Manager - Oisin Fahy

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