ING: Love Beats Money

How much is a friendship worth? "Love Beats Money" is a social experiment in which ING investigates whether people value their friendship or family relationship more than money. ING always brings two people in the picture who used to have a close relationship, were friends or family, but because of a dispute about money they no longer have contact with each other. These two people were interviewed independently of each other about the situation, their mutual relationship and the money. After they have both viewed each other's interview, they get the choice: Is your friendship / family more important than money, then choose the heart or money is more important then choose the euro sign. Agency: JWT, Amsterdam