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Top 6: March 7th 2018

McDonald's: 1 Dirham Coin. 1 Dirham Cone.

Top 6: March 7th 2018
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years, the incredible value of McDonald's simple yet delicious 1 dirham ice cream cone.
FP7/McCann, Dubai, looked to equate the McDonald's ice cream cone with something that's just as iconic and that has similarly remained unchanged over the years and found their inspiration in the UAE 1 dirham coin.
Other credits

Kartik Aiyar, Creative Director, FP7/DXB

Wayne Esslemont, Senior Art Director, FP7/DXB

Tahaab Rais, Regional Head of Strategic Planning, FP7/DXB

Tarek Ali Ahmad, General Manager – Business Unit, FP7/DXB

Faissal Shaar, Senior Account Executive, FP7/DXB

Yara Berjawi, Account Manager, FP7/DXB

Moushami Bhattacharya, Strategic Planning Manager, FP7/DXB

Amit Borawake, Senior Retoucher, FP7/DXB

Imran Ahmed, 3D Designer, RAKS Press services, Sharjah

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