Print ad: McDonald's: 1 Dirham Coin. 1 Dirham Cone.

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Top 6: March 7th 2018

THE BRIEF:
The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years, the incredible value of McDonald's simple yet delicious 1 dirham ice cream cone.
THE INSPIRATION:
FP7/McCann, Dubai, looked to equate the McDonald's ice cream cone with something that's just as iconic and that has similarly remained unchanged over the years and found their inspiration in the UAE 1 dirham coin.

Category Food
Client McDonald's
Agency FP7/McCann Dubai
Country United Arab Emirates
Campaign file Download campaign file
Uploaded 1 March, 2018

Other credits

Kartik Aiyar, Creative Director, FP7/DXB

Wayne Esslemont, Senior Art Director, FP7/DXB

Tahaab Rais, Regional Head of Strategic Planning, FP7/DXB

Tarek Ali Ahmad, General Manager – Business Unit, FP7/DXB

Faissal Shaar, Senior Account Executive, FP7/DXB

Yara Berjawi, Account Manager, FP7/DXB

Moushami Bhattacharya, Strategic Planning Manager, FP7/DXB

Amit Borawake, Senior Retoucher, FP7/DXB

Imran Ahmed, 3D Designer, RAKS Press services, Sharjah

McDonald's: 1 Dirham Coin. 1 Dirham Cone.

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McDonald's: 1 Dirham Coin. 1 Dirham Cone.

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