Mercedes-Benz: Behind The Scenes (Case Study) Mercedes-Benz Stadium Halo Board

The-Artery developed the creative and production approach for the 360-degree experiential content for the new, state-of-the-art Mercedes-Benz Stadium halo screen. This content is showcased on the stadium's HD Video Halo Board, which is the largest video board in the world. The board itself is 58 feet tall and 1,075 feet in circumference, totaling approximately 63,000 sq feet, with 20K resolution. In the end, the final delivered master was a 20K x 1080 clip which would be viewed on the seamless 11 HD screens, seamlessly encircling the crowd at the Stadium. We were incredibly honored to be a part of this wonderful project alongside our agency and client partners. Agency: Merkley Partners