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Powerade: Ankles


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With Selection Sunday in the books, and the 68-team field determined, Powerade the Official Sports Drink of the NCAA is back on the sidelines for another March Madness tournament, with an entirely new brand platform, centered around power. Agency: Wieden + Kennedy, Portland.
Credits Other credits

Account Team: David Hughes / Dave Hubbard / Tobin Kittoe / Mackenzie Walen

Planning Director: Henry Lambert / Zack Kaplan

Group Media Director: Alex Barwick

Head of Production: Matt Hunnicutt / Mike Davidson

Line Producer: Lee Groombridge

Production Designer: Andrew Clark

Wardrobe: Patrik Milani

Editorial Company: Cosmo Street

Editor: Tom Lindsay

Post Producer: Jonlyn Williams

Assistant Editor: Habib Semaan

VFX Company: Kevin

Executive Producer/Partner: Sue Troyan

Executive CD/Partner: Tim Davies

VFX Producer: Leighton Greer

VFX Supervisor/Lead

Compositor: Tim Davies

Compositor: Anthony Petitti, Steve Gibbons, Robert Murdoch

Head of CG: Mike Dalzall

CG Modeler: Greg Mawicke

CG Animator: Matt Longwell

CG Lighter: Carl Harders

Colorist: Simon Bourne/Framestore

Music and Sound Design

Music Original: music by Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott

Music Producer: Jacob Piontek

Music Coordinator: Marisa Hernandez

Sound Design: Stimmung

Sound Designer: Gus Koven

Executive Producer: Kristina Iwankiw

Mix Company: Lime Studios

Mixer: Dave Wagg

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