TV ad: Johnnie Walker: The Most Important Step Is Your Next

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Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years.

Category Drinks, alcoholic
URL https://www.youtube.com/watch?v=e6E4e_noMpE
Client Diageo
Agency Leo Burnett Australia
Production Jungle Entertainment
Country Australia
Uploaded 13 April, 2018

Credits

Director
Erik Van Wyk
Executive Creative Director
Vince Lagana
Executive Creative Director
Grant McAloon
Creative Director
Ian Broekhuizen
Creative Director
Malcolm Caldwell
Creative
brad grey
Creative
Damon Porter
Creative
Chris Crawford
Senior Agency Producer
Rachel Devine
Senior Producer
Sarah Nichols
Executive Producer
Nick Simkins

Other credits

DIAGEO

• Adam Ballesty, Marketing & Innovation Director

• Jonathan Morgan, Marketing Manager Scotch & International Brands

• Melissa Maidment, Senior Brand Manager 

• Thomas Grace, Digital and Planning Manager

LEO BURNETT SYDNEY

• James Walker-Smith, Group Business Director

• Jessica Rix, Business Director

• Trishika Ramrakha, Business Manager

• Graham Alvarez, Planning Director

• Mitchell Incoll, Strategy Director

• Natalie Smith, Content Director

• James Healey, Social Executive

• Justine Dooner, OOH Integrated Producer

PRODUCTION

• Audio: Nylon Studios Sydney

• Post production: ARC Edit

Simon Price: offline  David Edwards: online

• Casting: McGregor Casting

SPARK

• Lauren Small, General Manager

• Craig Cooper, Investment & Partnerships Director

• Fiona Clark, Connections Account Director

• James Drewe, Digital Director

• Steph O’Donnell, Investment & Partnerships Manager

• Jessica Brandalise, Account Director

• Fiona Hedge, Account Manager

Johnnie Walker: The Most Important Step Is Your Next

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Johnnie Walker: The Most Important Step Is Your Next

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