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TV

Johnnie Walker: The Most Important Step Is Your Next

The Most Important Step Is Your Next
Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years.
Credits Other credits

DIAGEO



• Adam Ballesty, Marketing & Innovation Director

• Jonathan Morgan, Marketing Manager Scotch & International Brands

• Melissa Maidment, Senior Brand Manager


• Thomas Grace, Digital and Planning Manager



LEO BURNETT SYDNEY



• James Walker-Smith, Group Business Director

• Jessica Rix, Business Director

• Trishika Ramrakha, Business Manager

• Graham Alvarez, Planning Director

• Mitchell Incoll, Strategy Director

• Natalie Smith, Content Director

• James Healey, Social Executive

• Justine Dooner, OOH Integrated Producer



PRODUCTION



• Audio: Nylon Studios Sydney

• Post production: ARC Edit

Simon Price: offline 
David Edwards: online

• Casting: McGregor Casting



SPARK



• Lauren Small, General Manager

• Craig Cooper, Investment & Partnerships Director

• Fiona Clark, Connections Account Director

• James Drewe, Digital Director

• Steph O’Donnell, Investment & Partnerships Manager

• Jessica Brandalise, Account Director

• Fiona Hedge, Account Manager

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