Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Johnnie Walker: The Most Important Step Is Your Next

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years.
Credits Other credits


• Adam Ballesty, Marketing & Innovation Director

• Jonathan Morgan, Marketing Manager Scotch & International Brands

• Melissa Maidment, Senior Brand Manager

• Thomas Grace, Digital and Planning Manager


• James Walker-Smith, Group Business Director

• Jessica Rix, Business Director

• Trishika Ramrakha, Business Manager

• Graham Alvarez, Planning Director

• Mitchell Incoll, Strategy Director

• Natalie Smith, Content Director

• James Healey, Social Executive

• Justine Dooner, OOH Integrated Producer


• Audio: Nylon Studios Sydney

• Post production: ARC Edit

Simon Price: offline 
David Edwards: online

• Casting: McGregor Casting


• Lauren Small, General Manager

• Craig Cooper, Investment & Partnerships Director

• Fiona Clark, Connections Account Director

• James Drewe, Digital Director

• Steph O’Donnell, Investment & Partnerships Manager

• Jessica Brandalise, Account Director

• Fiona Hedge, Account Manager

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news