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McDonald's: Wisewoman of Connects
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Saving is an art. Millenar knowledge that makes savers true Wisemen. And, as an homage to these everyday Wisemen, Mcdonald's Portugal presents its newest campaign via FullSIX, for the Eurosaver range. With humour, the films show young saving-types that get an impromptu transformation into real Wisemen. After all, picking an Eurosaver product is the beginning of many "Wise decisions".
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