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Top 6: May 9th 2018

Jack in the Box: Jackboxicus Major

Top 6: May 9th 2018
May 4 is synonymous with Star Wars, and also marks National Space Day. In celebration of these two pop culture moments, Jack in the Box is making history with fast food's first-ever constellation in the shape of Jack Box's unmistakable head. Move over, Orion, there’s a new constellation in town. Introducing Jackboxicus Major.Created by David&Goliath, each star of the constellation is named after one of Jack's signature food items, so that astronomers, astronauts and space nerds can explore the Jack in the Box menu just as they would the final frontier.

“People who live in markets where Jack in the Box doesn’t have a presence are always commenting on social media about how much they wish there was one near them. So, we decided to bring Jack in the Box to them in a way only Jack can,” said Bobby Pearce, chief creative officer at David&Goliath. “In honor of National Space Day, we registered a constellation of stars in the shape of our fearless leader Jack Box’s head. Each star within the constellation was named after a popular food item. So, if you’re a Jack fan, no matter where you are, you can take comfort in knowing that there’s a collection of stars with names like Seasoned Curly Fries, Egg Rolls and Double Jack® watching over you. And who wouldn’t want that?”

D&G linked up with the International Star Registry® (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars.

Jackboxicus Major will be shared on the brand’s social channels including Facebook, Twitter and Instagram.

You’re welcome, universe.
Credits Other credits

Management Supervisor: Lindsay Brown

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

User Experience Design: John Randall

Group Planning Director: Donesh Olyaie

Senior Social Media Strategist: Natalie Gomez

Associate Director of Project Management: Genie Lara

Sr. Project Manager: Amy Chiang

Project Coordinator: Cassandra Horne

Executive Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Marlon Pineda

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