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Westpac: Westpac HELP

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DDB, Sydney have the privilege of partnering with Australia's oldest bank, and the nation's oldest company, Westpac. Together, we recently created an iconic brand campaign that brings to life Australia's cultural identity of mate ship, depicting a mix of big and intimate scenes across moments in Australian history and showcasing how helping in times of need is innate to the Aussie way of life. With this film we wanted people to feel optimistic and proud to be Australia. And it's working.
Credits Other credits



• Martine Jager, Chief Marketing Officer

• Jenny Melhuish, Head of Group Brands, Advertising & Media

• Adrian McCaffrey, Person who loves customers, Digital, Marketing, & Customer Experience

• Nicole Bardsley, Head of Westpac Brand Strategy

• Karissa Fletcher, Acting Head of Westpac Brand Strategy

• Andrew Howie, Head of Westpac Advertising

• Karina Brown, Marketing Manager

DDB Sydney

 Chiquita King, Managing Partner

 Topher Jones, Group Business Director

 Rebecca Grant, Senior Business Manager

 Tim Lunken, Senior Project Manager

 Fran Clayton, Chief Strategy Officer

 Dom Hickey, Planning Partner

 Joseph Smeaton, Planning Director

 Sevda Cemo - Head of Integrated Content

 Philipa Smith - Production and Post Assistant

 Libby Spark - Post Production Co-Ordinator

 Aleks Manou – Motion Graphics Designer

 Richard Maxton – Content Creator

 Cushla Morton - Senior Print Producer

 Ben Welsh, Chief Creative Office

 Tara Ford, Executive Creative Director

 Noah Regan, Head of Art

 Matt Chandler, Creative Partner

 Jason Woelfl, Art Director

 Dave King, Copywriter

 Paul Jansen, Senior Designer

 JJ Winlove, Art Director

Production Partners:

Exit Films

Leah Churchill Brown – Executive Producer

Mark Molloy – Director

Karen Sproul - Producer

Steven Jones Evans - Production Designer

Cappi Ireland - Costume Designer

Adam Arkapaw - Cinematographer

Post Production:

The Butchery

Jack Hutchings - Editor


Colin Renshaw – VFX Supervisor


Nylon Studios

Simon Lister _ Sound Engineer

Music Supervision/ Composition:

Level Two Music - Karl Richter

Electric Dreams

Master Music:

David Bowie’s Heroes covered by Gang of Youths

Flint Photography:

Andreas Smetana – photographer

Rachel Rider – producer

Media Agency


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