Nationwide Insurance: Family Mortgage

Nationwide returns to the very beginning with the latest TV spot, "Mortgage Number One". Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets the scene for the origins of the values that the brand still holds true today. The new spot was written and performed by Jo Bell and it aims to call out Nationwide’s difference: it’s a building society and not a bank. To do this, they delved deep into the origins of the building society movement with the help of Nationwide’s Head of Historical Archives, Sara Kinsey.