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Chevrolet: Scars
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Connected to every scar is a story. And for drivers of Chevrolet Silverado trucks, every dent and every scratch is a badge of honor. Proof that the Silverado can power through the toughest situations without backing down and do it all over again the next day. Every blemish is a symbol of hard work, dedication and resilience just like the truck itself. And the more scars you carry, the more stories you have to tell. In a unique move for Chevrolet, the new TVC "Scars," showcases the Silverado and its many strengths without featuring any new vehicles. Instead, those stories are told by real Silverado owners, as they share their own honest, uncensored words alongside their actual work-tested, battle-scarred trucks.
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