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Top 6: May 16th 2018

Parents of Road Victims: Behind The Numbers

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Top 6: May 16th 2018
'Parents of Road Victims' have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you'd rather not hear. Because every time it airs, somebody just died in a road accident – in real-time. Last year in Belgium, 'only' 640 people lost their lives in road accidents. While that's a decrease of 13% compared to 2016, it's still way too many, especially in a country with a population as small as Belgium’s (approximately 11.5 million).To illustrate this fact, Happiness has created a thought-provoking campaign that makes the number of fatalities more tangible and human, rather than just a statistic. The dynamic radio campaign, titled 'Behind the Numbers', is directly connected to national police data.
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Strategic Director: Karen Corrigan

Group Account Director: Hans Smets

Account Manager: Tine Van Hasselt

Junior Account Executive: Gaelle Maes

Radio Production: Raygun

Radio Director: Peter Baert

Production: Jérôme Gijsen, Toon Jansegers, Liesbeth Demolder

Camera team: Lisa Gadeyne, Sumi Arcos Mina

Motion: Remke Faber, Karlien Huygels

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