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Top 6: May 16th 2018

Colorado Department of Transportation: CDOT: Pedestrian Safety Radio Spot

Top 6: May 16th 2018
In 2016, the Colorado Department of Transportation and Amelie created the ultimate pedestrian safety advocate: Fred Estrian. Fred, whose name is a play on the word "pedestrian," is a life-size walk signal man with a passion for protecting Colorado road users. With 93 pedestrian fatalities in 2017, and more pedestrians and cars moving here every day – we sought out to engage with pedestrians and drivers alike on the importance of using crosswalks and observing pedestrian laws. The campaign caught the attention of Coloradans, garnering media coverage from Denver to Durango, and ultimately reminding road users that crosswalks play a critical role in preventing pedestrian fatalities.
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AllOVer Media - Chalk Art Marketing

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