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Bacardi: Dance Floor, 30s
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BACARDÍ has become a brand synonymous with music and entertainment. Whether it’s making music (InstantDJ) or helping fund it (Music Liberates Music), everything they do inspires people to do what moves them. In fact, it is what inspired the new brand tagline, “Do What Moves You.” This summer is no different with BACARDÍ releasing dance-inspired creative reminiscent of a music video. The ad creative is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fuelled night in the Caribbean. Throughout the spot, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime BACARDÍ friends and collaborators.
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