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Bacardi: Dance Floor, 30s

Dance Floor, 30s
BACARDÍ has become a brand synonymous with music and entertainment. Whether it’s making music (InstantDJ) or helping fund it (Music Liberates Music), everything they do inspires people to do what moves them. In fact, it is what inspired the new brand tagline, “Do What Moves You.” This summer is no different with BACARDÍ releasing dance-inspired creative reminiscent of a music video. The ad creative is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fuelled night in the Caribbean. Throughout the spot, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime BACARDÍ friends and collaborators.
Credits Other credits

Chief Marketing Officer: John Burke

Vice President, Brand Managing Director: Ned Duggan

Global Rums Director: Roberto Laverde

Chairman: David Lubars

Senior Project Manager: Noreen Masih

Head of Integrated Production: David Rolfe

Production Services Director: Jessica Nugent

Sr. Business Affairs Manager: Heather Weissman

Associate Business Affairs Manager: Reid Pierce

Music Producer: Julia Millison

Senior Account Director: Steven Panariello

Account Director: Josh Goodman

Account Manager: Meghan Wood

Account Executive: Rachel Passman

Group Planning Director: Chris Cummings

Communications Planning Director: Patrick Tomasiewicz

President: David Zander

Production Designer: Jahmin Assa

Choreographer: Rich Talauega

Choreographer: Tone Talauega

Editorial: Whitehouse Post

Editor: Russell Icke

Assistant Editor: Matt Hartman

Executive Producer: Caitlin Grady

Producer: Pamela Heller

Music Arrangement: John Kirby

Sound House: Sonic Union

Sound Mixer: Steven Rosen

Post VFX: Blacksmith VFX

Lead Artist, 2D Compositor: Daniel Morris

2D Compositor: Jacob Slutsky

3D Tracking: QL Beans

Filaments Visual Effects: Rotoscoping

Producer: Alexa Mauro

Executive Producer: Charlotte Arnold

Color: CO3

Colorist: Stefan Sonnenfeld

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