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Budweiser: Answer Machine


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DDB London's new work on Budweiser. A guy visits random bars all over the town after his answer machine seeminlgy chews up the destination. And a guy on a train on his mobile phone needs to get the all important address for the party tonight. He has to run in the opposite direction as the train goes into a tunnel to not lose the signal.
Said creative director Dylan Harrison: "We've all been to those bad bars, you know the moment you step inside that something is wrong. All credit to the director Bryan Buckley for telling the relatively complicated story and yet keeping it light... the punchline is such a silly gag it doesn't stand up to much scrutiny. The same goes for the 'Tunnel' spot, where Bryan managed to have fun while making a complicated story appear simple."
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