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Radio
Protex Antibacterial Soap: Avalanche - Danger reduced to 0.1%
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We launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be i their hands after having them washed with Protex. In the radio ads, we reduced the danger of dangerous artifacts/ situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.
Shen Guan Tan (CCO), Guy Orsmond, Lucia Moreno, Peter Harrison (accoun team), Related
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