Dr.Jart+ Rubber Mask: The Most Beautiful Adventure in the World

Dr. Jart+ was introducing a new range of skincare masks, each brightly coloured according to its function. Rather than rely on influencers to establish the product’s credentials, we decided to generate compelling content of our own. We proposed the idea of four alien-like young women(Rubber Mask Lovers) with brightly coloured faces to represent the four products. They would be tasked to cross the nation trying to discover all the beauty in the world through a ‘Beautiful Adventure’. These Rubber Mask Lovers approached this journey with a sense of awe and wonder and through social media posts created a huge following. Agency: GBP, Shanghai