Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: July 4th 2018

Dublin City Council: Don't be Dick

Top 6: July 4th 2018
Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.
Other credits

Dublin City Council:

Fionnghuala Ryan – Executive Environmental Scientific Officer

Noel Hayes – Senior Staff Officer, Media Relations and Corporate Communications

Angela Walsh – Media Relations and Corporate Communications

Aine Cronin – Media Relations and Corporate Communications

South Dublin County Council:

Sorcha O’Brien – Environmental Awareness Officer

Fingal County Council:

Edwina Dunford – Environmental Education Officer

Environmental Protection Agency


Ness Carson – Account Director

JWT Folk:

Monika Crowley – Creative Director

Ciaran O’Suilleabhain – Creative

Veronica Dick – Creative

Michael Cullen – Production Director

Eric Brindley – Producer

Eamonn Quigley – Finished Artist

Nicola Halloran – Social Manager

Simon Killeen – Account Manager

Adam Lawlor – Account Executive

Max Carpio – Director

Burschi Wojnar – Director of Photography

John Talbot Panic Post Production – Editor

Paul Rowland – Sound mix

Karl Bowe – ‘Dick’

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news