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Top 6: July 4th 2018

Babbel: #BabbelForAll

Top 6: July 4th 2018
In parallel to international Pride month, Russia is hosting the FIFA World Cup. The Russian LGBTQ community has been harassed by authorities because of Russia’s anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public. Babbel, the language learning app, is empowering people around the globe to express themselves in any language, regardless of dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it.
Billboards were placed around Berlin, at train stations going to Moscow, and around the public screenings of the games.
Other credits

Director of Brand: Sylvain Lierre

Brand Manager: Pauline Laggoun, Jim Liu

Country manager: Clemens Rumpf

Creative lead: Danna Blum, Ray Pham

Art Director: Aryo Herwastho

Copywriter: Kyri Savva

Snr Creative Production Manager: Natalia Dubinska

Content Strategists: Antonia Billermark, Theresa Herrndobler

Offline Media: Ulrike Tusk, Kathleen Cürten

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