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Top 6: July 11th 2018
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Fruit Of The Loom: So Light You Won't Notice

So Light You Won't Notice
Top 6: July 11th 2018
Crispin Porter + Bogusky USA has teamed up with Fruit Of The Loom to conduct this experiment, to see if people will notice it's new everlight underwear. Underwear that's so light it goes completely unnoticed. Which is why we stashed it all over New York along with stacks of cash with clear instructions on how to get it, to see who would notice.
Credits Other credits

DIRECTOR OF OUTERACTIVE PRODUCTION: Jeffrey Yeatman

INTEGRATED PRODUCER, OUTERACTIVE: Julia Alvernaz

EVP/PRESIDENT: Danielle Whalen

VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette

MANAGEMENT SUPERVISOR: Mark Hurley

CONTENT SUPERVISOR: Lauren Sobolik

CONTENT MANAGER: Carolyn Martin

SENIOR PROJECT MANAGER: Courtney Dixon

PROJECT MANAGER: Maddy Kereszturi

GROUP STRATEGY DIRECTOR: Kaylin Goldstein

SR. STRATEGIST: Bethany Lechner

SOCIAL MEDIA SUPERVISOR: Kristen Fox, Nanci Zurek

ASSOCIATE MEDIA DIRECTOR: Craig McDowell

DIRECTOR OF BUSINESS AFFAIRS: Trisha Ramdoo

BUSINESS AFFAIRS MANAGER: Ann Shelton

EDITORIAL COMPANY & CITY: Grandesign Advertising Firm Inc. , San Diego, CA

EDITORIAL COMPANY & CITY: Ming Studios, Boulder, CO

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