TV ad: LG: LG B&Binge

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

LG Electronics USA is giving serious TV watchers unique opportunities to binge-watch the latest season of their favorite Netflix shows in show-themed settings. In iconic locations, inspired by Arrested Development, The Crown and a surprise mystery show, LG will offer the ultimate viewing experience on their critically-acclaimed 2018 LG OLED 4K TVs that allow fans to dive into the very world they love to watch in a whole new way. The LG “B&Binge” contest taps into a whole new breed of TV watcher born in the streaming era – the “Serious Watcher,” and builds on the success of last year’s inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters. Agency: FCB, New York

URL https://youtu.be/Wi9JK_VAui0
Client LG
Agency FCB New York
Country United States of America
Uploaded 17 July, 2018

Other credits

Credits:

Client (LG Electronics):

David VanderWaal – Senior Vice President, Marketing, LGE-US

Michelle Fernandez – Head of HE Consumer Marketing

Matt Durgin – Director Smart TV Content Partnerships

Julio Salazar – Director HE Channel Marketing

Chris De Maria – Head of HE Public Relations

Alfred Lee – Senior Digital Manager

Ellice Yi – Brand Manager

Agency (FCB New York):

Ari Halper – Chief Creative Officer, NY

Fred Levron – Worldwide Creative Partner

Stu Mair – Executive Creative Director

Laszlo Szlodoba – Associate Creative Director (Copy)

Alex Sprouse – Associate Creative Director (Art)

Akos Papp, Associate Creative Director (Art)

Alan Vladusic – Designer

Nichelle Sanders – SVP, Group Account Director

Enrique Espinetti – Account Supervisor

Miles Brickley – Account Executive

Todd Sussman – SVP, Group Director of Strategic Planning

Benjamin Michaels – Senior Strategist

Sally Bowler – Strategist

Adam Isidore – Director of Integrated Production

Lauren Tuttman – Senior Producer

Margot Meyerhoff – Senior Digital Producer

Gillian Burkley – Senior Broadcast Producer

Sydney Richardson – Associate Producer

Jesse Morris – Project Manager

Production:

Production Company: Greenpoint Pictures

Directors: The Hudson Dusters

Owner/Director: Michael Kuhn

Director: Niles Roth

Executive Producer: Tatiana Rudzinski

Executive Producer: Jordana Freydberg

Line Producer: Luke Stevens

Post Producer: Tori Vallas

Editor: Joe Walker

Color: The Mill

Colorist: Josh Bohoskey

Senior Producer: Rochelle Brown

Audio House: One Thousand Birds

Engineer: Calvin Pia

FX: Ingenuity Studios

Music Track: Epic Music/ Stock track

Composer: Gavin Luke

Creative Licensing Manager: Kathryn Matt

Digital Promotions & Experiential:

RealTime Media, Inc.

FCB New York Contact:

Laura Dunn

SVP, Director of Business Development

laura.dunn@fcb.com

LG: LG B&Binge

Gold sponsors

The Best Ad Jobs

LG: LG B&Binge

Related

Gold sponsors

The Best Ad Jobs