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Pantene: #SeeBeautyNotGender - Director's Cut

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Transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken bias from the public. Pantene Thailand and GREYnJ United wanted to celebrate the beauty of people from all walks of life, without gender boundaries. Transgender people don’t want special treatment. They just want to be treated as normal. However, the majority of society tends to perceive transgender as ‘special’ people with ‘special’ life choices. To get this message across to the public, the brand used ordinary life stories of transgender people, stripped of all bias and stereotypes. These are real and authentic moments that are not often portrayed in the media and majority of the time go unseen by the public. They then challenged common perceptions by asking the question, “What do you see?” And encouraged people to #SeeBeautyNotGender via interactive Facebook and Instagram stories, which in turn led people to discuss these issue on other online media platforms too. Agency: GreyNJ United, Thailand
Credits Other credits

Managing Director : Kanaporn Hutcheson

Group Client Service Director : Kanokkorn Seehapan

Group Account Director : Kantharat Teerarojjanawong,

Account Manager : Nutnaree Harussadeechvalit

Planning Director : Navinda Kittisubkul

Operations Service Director : Kanoksak Kanchanachutha

Project Manager : Anuchit Sannopphakun

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