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Outdoor
The Meg: The Meg: Come to be devoured
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As part of THE MEG premiere in cinemas, 5SEIS agency set up a chroma key film set with beach elements, in which the participant lays on a green floor and made a video being devoured by the Meg! More than a thousand participants took their personalized video, they performe and having fun. The crew was always directing the participants to make the videos more realistic. An special standee of the film was placed, a construction of more than four meters with a large size Meg, as photo opportunity. A graphic campaign was carried out on around the mall and escalators, as well in digital plataforms. The video summary was seen in networks so far by more than 35,000 people. The activation was carried out with great convocation, in the food court of the Abasto Shopping Mall, between August 10th and 20th.
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