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Top 6: October 10th 2018

RMIT University: Sans Forgetica

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Top 6: October 10th 2018
At a time of the year when universities are fighting for the attention of year 12 students who are weighing up their higher education options, Naked, a strategy and creative agency, has worked with RMIT University to develop a campaign with a world-first innovation. Working with researchers and academics from RMIT’s School of Design and Behavioural Business Lab, Naked has created a new font specifically designed and tested to help students remember typed study notes. It’s called Sans Forgetica.
Credits Other credits

Lynda Cavalera, Associate Director – Brand, Segments & Campaigns

Kate Wheatley, Senior Manager Brand & Content, Segments & Campaigns

Damian Sullivan, Digital Media Officer - Brand & Content

Alex Hammond, Digital Marketing Manager

Amanda Smythe, Manager Acquisition Marketing

Michael Sloan, Paid Search & Media Advisor

Stephen Banham, RMIT Typography Lecturer, School of Design

Dr Jo Peryman (née Laban), Chair, RMIT Behavioural Business Lab (BBL)

Dr Janneke Blijlevens, Senior Lecturer Marketing, Founder member RMIT Behavioural Business Lab (BBL)

Tim Kirby, Managing Director

Brett Rolfe, Chief Strategy Officer

Chris Nguyen, Junior Copywriter

Marcus Key, Design Director

Melinda Cole, Senior Designer

Gabriel Mangulabnan, Finished Artist

Claire Cocks, Production & Workflow Manager

Ari Sztal, Group Account Director

Jess Glass, Account Director

Blake Dawson, Senior Account Executive

Melanie King, PR Lead

James Bristow, Editor

Al Green, Animator

AJ Scarcella, Animator

Technology Partner – Orchard

Music – Anton@TrailerMedia

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